Diet Coke Register

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For four years, I threw myself into General Magic. I learned and screwed up and worked and worked and worked. Ninety, 100, 120 hours a week. I never liked coffee, so I survived primarily off Diet Coke. A dozen a day (for the record, I haven’t touched the poison since).

As reported by:

Harper Collins

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The waiters there told me how Madoff and his wife would arrive, always around 6:30, ask for a quiet table at the back, order the same thing (small salad, then chicken scarpiello and Diet Coke or red wine for him, fish and white wine for her, no dessert, no coffee), and be out in 50 minutes flat, leaving a 20 percent tip on what was always a modest bill.

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Vanity Fair

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I’m not that demanding. In New York I pretty much live in diners – I order French Fries, Diet Coke floats and lots of coffee. In New York, The Waverly is a good place to be if you want to relax because of its big, sparkly red booths.

As reported by:

GQ

William Clinton

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He is seated in a helicopter, glancing down at the mansions and mobile homes of America as they scroll past his window. And he is playing cards. He has extremely long, tapered fingers, and the deck seems miniature as he shuffles and deals. The ever-present can of Diet Coke seems miniature; his aides seem miniature. Even the earth below--the hazy hummocks of Connecticut that give way to the Hudson River that shoulders past the borough of Manhattan--it all seems somehow miniature, simply waiting there to be touched, to be animated by the man.

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Esquire

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At work, I live on the fourth floor, which is in culture, and I’m in the corner. It’s a really glorious space. It looks out on the Port Authority (laughs), the Duane Reade. Right in front of me, I have a very large James Brown dancing figure and a lot of tin wind-up toys. There’s always coffee there, and there’s always Diet Coke and always a lot of crap.

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Talking Points Memo

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A: I have not seen the CBO report. I ingested a Diet Coke not long before coming out here. I don’t think those are in any way linked”.Q: That’s not a policy pronouncement you’re making with that ingestion of the Diet Coke?A: No, an individual selection on a carbonated beverage. You know, I don’t have any response to the report.

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UC Santa Barbara American Presidency Project

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One time, when I was on Martha Stewart's show, she visited me in the greenroom. I threw out my arms to embrace her, but in lieu of a greeting she asked with a tone of horror, "Who let you in here with that?" She pointed to the Diet Coke I was drinking. "No one," I said. "Someone brought it to me." "W-what?" she stammered. "I don't allow Diet Coke in this studio. It's not to be anywhere around me. I'm going to find out who's done this."

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Simon & Schuster

Jeffrey Katzenberg

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As usual, there is a glass of Diet Coke in his hand. He has ”never ingested an illegal substance” and has put alcohol to his lips only for obligatory toasts, he says. A can of Diet Coke is waiting on his desk when he arrives at 6:30 Monday morning; he goes through two or three six-packs a day.

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The New York Times

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When John Edwards returned to North Carolina in the course of his long quest for the presidency, Andrew Young always met him at the airport in Edwards’ big black Chevy Tahoe. Young drove, and Edwards rode shotgun, silently raising his left hand whenever he wanted a Diet Coke, which Young would wordlessly supply.

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Politico

Lawrence Summers

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By now, I’d lost track of Larry’s diet cokes, and our table was strewn with bits of food and spilled sauces. Larry leaned back in his chair and offered me some advice. I had a choice. I could be an insider or I could be an outsider. Outsiders can say whatever they want. But people on the inside don’t listen to them. Insiders, however, get lots of access and a chance to push their ideas. People — powerful people — listen to what they have to say. But insiders also understand one unbreakable rule: They don’t criticize other insiders.

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Metropolitan Books

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While Elton John might have opted to hawk Diet Coke just for the taste of it, the three late film stars who appear with him in a new high-tech TV commercial--Humphrey Bogart, James Cagney and Louis Armstrong--had no choice in the matter.

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Los Angeles Times

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To get through the day, Musk relies on two stimulants: caffeine and a desire to help humanity colonize Mars. Until he recently started cutting back on the former, Musk consumed eight cans of Diet Coke a day, as well as several large cups of coffee. "I got so freaking jacked that I seriously started to feel like I was losing my peripheral vision," he says. If he realizes how crazy this sounds, he doesn't let on. "Now, the office has caffeine-free Diet Coke." Even so, Musk frequently gets so caught up in his multitasking that it sometimes takes two or three tries at his name, uttered at full volume, to get a response.

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Inc.

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It’s early May and Patrick Byrne has just gotten off the phone with hip-hop artist Akon and is roaming barefoot in the elegant three-room suite on the top floor of the Jefferson hotel, a stone’s throw from Embassy Row in Washington, D.C. He grabs a Diet Coke, a pack of gummy bears and some M&Ms from a minibar hidden in a tasteful armoire, settles on a plush cream-colored sofa and begins to boast about the circumstances around which the Senegalese-American celebrity sought him out. “I hear he’s a musician. We share ambitions for Africa,” says Byrne, popping a gummy bear into his mouth.

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Forbes

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Once I’m at the office, I usually open a can of Diet Coke. Over the course of the day I might drink three or four. All those cans also add up to something like 35 pounds of aluminum a year.

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Quartz

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A painting of Trump drinking a Diet Coke and hobnobbing with former Republican presidents now hangs in the White House. Viewers spotted the painting during an episode of “60 Minutes” that aired Sunday night. “The Republicans Club” by Missouri artist Andy Thomas shows Trump sitting around a table cracking a smile and drinking with former Republican presidents such as Abraham Lincoln, Richard Nixon and Theodore Roosevelt. Thomas, who spoke to the Daily News on Monday, said he researched the Presidents’ drinking habits — thus, Lincoln is seen with water and Nixon with red wine.

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New York Daily News

Harvey Weinstein

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At the after-party at the Hudson Hotel, Weinstein sits at a long table. Sheryl Crow greets him with a squeeze; Harrison Ford stops by. Sitting next to his wife, Eve, Weinstein has three Diet Cokes on standby in front of him and a smile of accomplishment. Four months earlier, when I told Weinstein I wanted to write about him, he said it was a bad idea. “You’ll get fifteen people to say I’m a genius and fifteen people to say I’m an asshole. What’s the value of that?” Tonight, he looks over what he has wrought and decides there is a message in it for me: “I am not an asshole."

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New York Magazine

Nathan Myhrvold

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Software-industry battles are fought by highly paid and out-of-shape nerds furiously pounding computer keyboards while they guzzle diet Coke. The stakes aren’t very dramatic. Life? Liberty? The pursuit of happiness? Nope, it’s about stock options. The winners will be worth something; the losers will negotiate new compensation deals with the next employer. A great deal of intellectual effort goes into this competition, but violence or heroism? Not that I’ve seen. Late-night pizza parties are about as wild as it gets.

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Slate Magazine

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Tweedy fended off the migraines that had plagued him since boyhood- they’d caused him to miss forty days of elmentaryschool in one year alone- by ingesting diet Coke and M&M’s. And he would drink, heavily.

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Three Rivers Press

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I drink Diet Coke from the minute I get up to the minute I go to bed. I can even drink it in the middle of the night, and I can sleep. I don’t drink coffee, I don’t drink tea, I drink nothing else.

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Harpers Bazaar

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Riddle me this: If Diet Coke is so very delicious & brings such joy & pleasure to so many, what could possibly be wrong with it?

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Twitter

Victoria Beckham

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And one aspect of the folklore that surrounds her is entirely true: in all my time in the fashion industry, I have rarely come across anyone who is so constantly vigilant about their appearance. She requests a straw with every Diet Coke, presumably to avoid dislodging her lipstick. When we met for coffee recently, she had Harper on her knee throughout, and while one hand stroked and petted and rearranged her baby daughter, the other hand just as constantly stroked and petted and rearranged her carefully tonged glossy curls, to make sure they lay just-so over her other shoulder.

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The Guardian

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Despite being the subject of a worldwide manhunt, Snowden seems relaxed and upbeat as we drink Cokes and tear away at a giant room-service pepperoni pizza. His 31st birthday is a few days away. Snowden still holds out hope that he will someday be allowed to return to the US. “I told the government I’d volunteer for prison, as long as it served the right purpose.

As reported by:

WIRED

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