The Diet Coke Register

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It’s early May and Patrick Byrne has just gotten off the phone with hip-hop artist Akon and is roaming barefoot in the elegant three-room suite on the top floor of the Jefferson hotel, a stone’s throw from Embassy Row in Washington, D.C. He grabs a Diet Coke, a pack of gummy bears and some M&Ms from a minibar hidden in a tasteful armoire, settles on a plush cream-colored sofa and begins to boast about the circumstances around which the Senegalese-American celebrity sought him out. “I hear he’s a musician. We share ambitions for Africa,” says Byrne, popping a gummy bear into his mouth.

As reported by:

Forbes

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To get through the day, Musk relies on two stimulants: caffeine and a desire to help humanity colonize Mars. Until he recently started cutting back on the former, Musk consumed eight cans of Diet Coke a day, as well as several large cups of coffee. "I got so freaking jacked that I seriously started to feel like I was losing my peripheral vision," he says. If he realizes how crazy this sounds, he doesn't let on. "Now, the office has caffeine-free Diet Coke." Even so, Musk frequently gets so caught up in his multitasking that it sometimes takes two or three tries at his name, uttered at full volume, to get a response.

As reported by:

Inc.

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Once I’m at the office, I usually open a can of Diet Coke. Over the course of the day I might drink three or four. All those cans also add up to something like 35 pounds of aluminum a year.

As reported by:

Quartz

Nathan Myhrvold

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Software-industry battles are fought by highly paid and out-of-shape nerds furiously pounding computer keyboards while they guzzle diet Coke. The stakes aren’t very dramatic. Life? Liberty? The pursuit of happiness? Nope, it’s about stock options. The winners will be worth something; the losers will negotiate new compensation deals with the next employer. A great deal of intellectual effort goes into this competition, but violence or heroism? Not that I’ve seen. Late-night pizza parties are about as wild as it gets.

As reported by:

Slate Magazine

Tech